| 2011 | Factor | SEO Tips |
Search engine optimization tips |
|---|---|---|---|
On page |
|||
| ↑ | 1 | Keyword in the title. | Put the main keyword or phrase in the header of the HTML title tag, up to 60 characters, each page different. |
| ↑ | 2 | If the first keyword in the title. | Main keyword | Page Title | Company name or website name |
| ↑ | 3 | Keyword in domain name. | Main keyword in the domain name was registered. |
| 4 | Keyword in the body text. | Insert the key search term "natural" visual sentences in the body of the website. In the first 50 to 100 words. | |
| 5 | Relevance between the body text and keywords. | Relevance of the text on the page relative to the keywords. | |
| 6 | Keywords in H1 tag. | Creating an H1 tag with the targeted search term. | |
| 7 | Keywords in internal anchor text links on the page. | The navigation is a very important part of your website, insert keywords in internal links. | |
| 8 | Keywords in remote anchor text link on the page. | External links should provide you with keywords in the anchor text. | |
| ↑ | 9 | Keyword in the URL. | Also on sub-pages as optimalisatie.html google search engine ranking factors. |
| 10 | H2/3/4 keywords in tags. | Placing keywords in the H2, H3 headline HTML tags. | |
| ↓ | 11 | Keywords in the alt tags of images. | Placing keywords in alt HTML tags and img title tags. |
| 12 | Keywords in bold / strong tags. | Keyword in the HTML text with bold / bold font. | |
| 13 | Keywords in the Meta description tag. | Place keywords in the meta description tag in an HTML page's header. | |
| ↓ | 14 | Keywords in the Meta Keywords Tag. | Place keywords in the meta-tag keywords in a web page's HTML header. |
| PAGE PROPERTIES | |||
| ↑ | 1 | Link popularity within the site, internal link structure. | References to internal links, to the target pages (incoming links to subpages). |
| 2 | Keywords in links to subpages. | In the navigation links to the subpages with an anchor text, opinion is 3 words. | |
| 3 | Efficient link structure. | Two clicks on every page - no page deeper than 4 clicks. | |
| ↑ | 4 | Internal site links. | Links between low levels. |
| 5 | Quality / relevance of links to external websites. | Insert links to high quality, related pages. | |
| 6 | Age of the page. | Older pages may be seen as authoritative while newer pages temporarily relevant. | |
| ↑ | 7 | Indexable amount of relevant text per page. | The literal quantity of visible HTML text on a page. |
| ↑ | 8 | The quality of the content of the texts of the pages. | Search engines scan pages for text and image and compare this with a analysis in order to determine the value and rank. |
| ↓ | 9 | The timeliness of the pages. | The number and how often a page changes. |
| ↑ | 10 | The length of the URL. | Very important, no more than 4 levels. |
| ↑ | 11 | All other content and code separate. | Very important, javascript, css etc in a different area of the server. |
| ↑ | 12 | Validation of HTML pages (W3C standards). | The World Wide Web Consortium (W3C) creates Web standards. |
| OTHER FACTORS ON PAGE | |||
| 1 | Domain name extension. | .com has precedence in the US on the other extensions. | |
| 2 | Do not use old codes. | According to the W3C standard tags that are no longer supported. | |
| 3 | xhtml code should not be capitalized. | This also applies to the URLs. | |
| 4 | File size of the pages. | Try not to exceed 100KB per page, home page, preferably no larger than 40 KB. | |
| 5 | Website speed. | What is the loading time of a page? A new ranking factor in 2011. | |
| Note: For all positive On-Page factors listed above. A website with an older age, so parents will always be better indexed. | |||
| SITE / AREA CONDITIONS | |||
| ↑ | 1 | The age of the domain. | The older the domain, the greater the chance that a main keyword with a good ranking is achieved. |
| ↑ | 2 | The google trust rank of a domain. | How reliable is your website? Are your n.a.w. Chamber of Commerce and information on your website? Google wants only reliable websites in its ranking. |
| ↑ | 3 | The history of the site. | Historical performance of the site, as measured by time spent on the page, clicking on SERPs, Direct Visits, Updates, Bookmarks, etc. |
| ↑ | 4 | The IP address and the location of the domain / server. | If you focus on the US market, then your website hosted in the US and preferably virtual, not shared among other sites. See who is also on your server. |
| ↑ | 5 | The number of new pages being added. | Through a weblog you can very well respond, through news. |
| ↑ | 6 | Number of searches for Site / Domain. | The frequency of searches for the domain name or company, as measured by the Google search index query logs. |
| 7 | Is the site signed up for Google webmaster tool. | The ranking will not increase, but brings a lot of card and who knows. | |
| INKOMENDE LINKS | |||
| ↑ | 1 | Keywords added to anchor text of incoming links. | Anchor text is a very important SEO factor. |
| ↑ | 2 | Link popularity of the site. | The incoming links, both link quality and quantity. |
| ↑ | 3 | The relevance of incoming links. | The relationship between the sites / pages linked to the target page and the target keywords. |
| ↑ | 4 | The age of the link. | The length of an old left Deis a fundamental factor in the latest search algorithms. |
| ↑ | 5 | Text surrounding the link. | This generates more weight when the anchor text is like click here. |
| ↑ | 6 | The link popularity of the page where the link is on. | The higher the PageRank of the page where the link is better. |
| ↑ | 7 | The location of the link. | Where are the links in the footer, body text and footer. The higher the site the better. |
| OTHER FEATURES | |||
| ↑ | 1 | Google pagerank | Google pagerank was "in the past" very important, if your site has PageRank 5 then it becomes interesting. |
| ↑ | 2 | XML - HTML sitemap | Communicate with google google webmaster tools, specify when you create new pages have uploaded via an xml sitemap. |
| ↑ | 3 | Robots.txt | The googlebot scans always this text file, make sure you have it on the server. |
